In today’s highly competitive e-commerce landscape, maintaining a seller account on platforms like Amazon, eBay, and Etsy is critical to running a successful online business. However, account suspensions are on the rise in 2025 due to stricter enforcement policies and increased reliance on AI-driven compliance monitoring. Understanding the top reasons for suspension can help sellers avoid costly mistakes and safeguard their accounts.
1. Policy Violations and Non-Compliance
Each marketplace enforces strict seller policies to maintain customer trust. Common violations include:
- Listing prohibited items
- Misrepresenting products or using misleading titles
- Violating platform-specific listing formats or category rules
In 2025, even minor non-compliances are more likely to trigger automated warnings or immediate suspension.
2. Intellectual Property Infringements
IP complaints remain a top reason for account deactivation. Platforms respond swiftly to:
- Counterfeit product listings
- Unauthorized use of brand names, images, or logos
- Repeat violations or unresolved IP disputes
Due to increased cooperation with brand enforcement teams, a single unresolved complaint can now result in suspension.
3. Performance Metric Failures
Each platform requires sellers to meet specific performance standards. Poor performance can lead to:
- High order defect rate (ODR)
- Late shipment rate
- Cancellation rate
- Negative feedback and low ratings
AI-based performance tracking in 2025 means sellers must proactively monitor and improve service levels.
4. Account Verification and Authenticity Issues
New fraud detection systems are flagging inconsistencies in account setup and documentation, including:
- Mismatched or unverifiable business details
- Suspicious banking or identity verification info
- Use of VPNs or multiple accounts linked to the same IP
Platforms are increasingly cautious, suspending accounts until identity is thoroughly verified.
5. Customer Complaints and Disputes
Customer-centric policies mean platforms prioritize buyer satisfaction. Accounts can be suspended due to:
- Frequent A-Z claims or PayPal disputes
- Accusations of misleading product descriptions
- Claims of poor product quality or fake goods
Sellers must resolve disputes promptly and maintain transparent communication to prevent escalations.
Final Thoughts
As marketplaces grow more sophisticated and consumer-protective, sellers must stay vigilant and proactive. Staying compliant, delivering consistent service, and protecting your brand integrity are crucial in 2025. If your account has been suspended or you want to audit your risks, RescueSeller can help.
Need expert help navigating e-commerce suspensions? Contact RescueSeller today for a consultation.